Obviously, I think this is a good move. To recap switching to Yahoo for search would have alienated users because it’s a worse search engine, but more important would have overwritten people’s existing experience on upgrade.

In an email to the ubuntu-devel mailing list titled “Follow up to Default Search Provider Changes for 10.04” Rick Spencer writes:

Each release we determine the best default web browser and the best default search engine for Ubuntu. When choosing the best default search provider, we consider factors such as user experience, user preferences, and costs and benefits for Ubuntu and the browsers and other projects that make up Ubuntu. Up until Ubuntu 9.10 these defaults have always been Firefox and Google. Earlier in the 10.04 cycle I announced that we would be changing the default search provider to Yahoo!, and we implemented that change for several milestones.

However, for the final release, we will use Google as the default provider. I have asked the Ubuntu Desktop team to change the default back to Google as soon as reasonably possible, but certainly by final freeze on April 15th.

It was not our intention to “flap” between providers, but the underlying circumstances can change unpredictably. In this case, choosing Google will be familiar to everybody upgrading from 9.10 to 10.04 and the change will only be visible to those who have been part of the development cycle for 10.04.

All thanks the Ubuntu Masters!

Don’t Downgrade the Experience

He quotes Rick Spencer, Canonical:

No, this will effect [sic] upgrades if the computer is currently set to Google. This is not because of anything special for this particular change. This is because Ubuntu always changes to new defaults for users who are on old defaults.

Once I’ve installed software, it’s no longer “defaults”, it’s my experience. Any change to the experience better be to improve the experience, otherwise you jeopardize alienating me and your other customers.

It Can’t be About Money

The search engine in Firefox is Google because it’s the best (of the infants).

In my co-worker Noël Jackon’s post today “Art First”

I respect Jay-Z for his music, but love the man for his words.

via YouTube - “NY-Z” – An ABSOLUT Collaboration with Jay-Z.

At the Jay-Z saysat the 11:30 mark “it can’t be about money. There has to be something in there that is true to both sides. … when the align … At the end of the day no one loses when it’s like that.”

Stay true to yourself, and true to your customers.

I’m Staying Hopeful

Ubuntu has hugely help make Linux and open source flavors many more people can enjoy.

I’m staying hopeful that Ubuntu will stay focus on their customers’ experience!

In the meantime, I’m also staying pragmatic and swallowing bitter proprietary medicine everyday.

Having Fun

My co-worker Alex “Viper” today shared this parody of Jay-Z “Empire State of Mind” titled “Galactic Empire State of Mind” by College Humor:

Customers’ care about one thing, a good experience.

April 8th Update: Yahoo will not be the default search engine in Ubuntu 10.04 Lucid Lynx. Related article “Ubuntu Linux Still Searching Google“

I read with interest Adam Freetly’s Top 10 WordPress CMS Plugins and the discussion around it on weblog tools collection and other sites. It is a great list of plugins, but I have a problem with one of the plugins on the list, or the claims that people make about it anyway:

Google Sitemap Generator – The biggest benefit of using wordpress is the manual labor you save because the software already knows where all of your content is. This Plugin submits a comprehensive index of your site to google, yahoo, MSN Live, and Ask.com every time you update your site. It’s a huge boost to your site’s SEO. by Arne Brachhold

In my experience working with numerous clients, I’ve seen no benefit of having a site map, and the claim that it provides a huge boost to your site’s SEO is hollow.

If it does provide such a boost surely many people would have data to support this. I’ve seen nothing that supports these claims to my satisfaction.

Looking at sitemaps.org, the site sponsored by Google, Yahoo, and Microsoft for this topic, the front page reads (emphasis mine):

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support Sitemaps to pick up all URLs in the Sitemap and learn about those URLs using the associated metadata. Using the Sitemap protocol does not guarantee that web pages are included in search engines, but provides hints for web crawlers to do a better job of crawling your site.

Reading more of the limited material on the site, the scenarios where a site map is most helpful is for a site where the content isn’t well linked, ie a bot can’t spider through all of your content. Sites where this is a problem are fundamentally broken, and you should look to change your information architecture or web site software (CMS). WordPress doesn’t suffer from this problem.

Sure, the search engines (Google in particularly) loves as much data as you will feed them.

As I said, in my experience a site map has provided no benefit to web traffic. In fact, people would scream blue murder if it, because search engines would be requiring sites to be constructed in a special way, instead of web site creators focusing on their content, and search engines focusing on returning the most relevant results.

I have tested Arne Brachhold’s Google Sitemap Generator and it is an excellent, well written plugin. No question about that. But it is still one more think that has to be installed, configured, maintained, and is not without overhead.

I’m filing this one, SEO alchemy.