This could go on for days:

SEO Guy: I do x, y, and z, how is that bad?
Derek Powazek: X, y, and z isn’t SEO, it’s making good websites.

SEO Guys, please change your titles to Good Website Makers. I don’t care why, just do it. Derek Powazek insists.

Posted by Jason Kirk on 12 October 2009 @ 3pm

SEO Blocks by Vishraval. Wikipedia Hosted. PD Licensed.

Derek’s intense, absolute position and lack of a shared language with SEO Experts leads to little opportunity for real discussion between the parties, but at the heart of Derek’s article is a sentiment shared by many web developers: we are extremely frustration that there continues to be a market for search engine manipulation.

This reminds me of Cory Doctorow’s “All Complex Ecosystems Have Parasites“, published 16 March 2005. It makes me think that I’ll happily pay the price of having to put up with SEO Experts, if the alternative is a less flexible and diverse Web.

I provided some feedback to Mozilla just over a month ago about the Mozilla Firefox Start Page tip of handy tips & tricks (how meta):

“Get the most out of your Firefox! Improve your skills with some handy tips & tricks.”

I’m sure web browser developers share my passion for these web page details, but nothing has changed yet.

As I often see other sites with similar issues, I might as well share this web development tip & trick and other suggestions.

<Title> Tags

First, the <title> field is bad SEO. Says
<title>Mozilla Products | Tips &amp; Tricks</title>
instead of including “Firefox”:
<title>Firefox Tips &amp; Tricks | Mozilla Products </title>

Actually, all the product pages are likely in need of switching the “Mozilla Products” to the end.

This made a big difference for WordPress.com search traffic way back when.

I work with many of our WordPress.com VIP new customers on this issue. Their instinct is to always have their brand or blog name first. But think of which search result you would be more likely to click on? In fact, WordPress historically made it to easy to get this wrong, so in version 2.5 a 3rd parameter ‘seplocation’ was added to wp_title() to make it easier to do it correctly.

So http://www.mozilla.com/en-US/products/ title would become

<title>Firefox Web Browser &amp; Thunderbird Email Client | Mozilla Products</title>
(Plus title case for the win.)

I suggested they give it try and see what happens I’d be surprised if it does not squeeze a little more juice out.

Wow, there are lousy <title> tags all over their sites

http://www.mozilla.org/projects/ title is just <title>Featured Projects</title> Hopefully, David Boswell will have a chance to coax out of someone some work here during the current redesign

Firefox Tips & Tricks

The Manage Your Downloads is an advanced tip? Say what?

“Find it a Flash” intermediate tip reads:

The Find As You Type feature is another handy timesaver. Rather than
using the “find” bar to search for a word on page, just click anywhere
on that page and start typing the word you want. Your cursor will
immediately jump to the first instance of that term.

“You can use it for links, too. For example, instead of moving your
mouse across the page to a “learn more” link, just start typing the
word and when the cursor finds it, press enter.

It does not say that this is disabled by default, and can be enabled at Advanced > Accessibility or any other hint or tip Also, the phrase “on page” feels awkward, maybe “on a page”.

PS. I would not recommend enabling this, because it breaks some web apps that have click to edit.

And TypePad simply blows WordPress.com away on SEO when it comes to search engine indexing. TypePad delivers your blog posts directly to Google Reader and My Yahoo and Blogline.

Are there specific issues that WordPress needs to fix to reverse the blow (hard)?

Anil, do you have any data to support the wild claim that TypePad has better SEO than WordPress.com? Of course you don’t. Further, I don’t understand what the 2nd sentence means (link with additional info?) or how it even relates to SEO.

WordPress.com and self-hosted WordPress (once you enable permalinks) share the same great SEO, and WordPress is generally recognized as having the best SEO of any web publishing platform out there. We are very fortunate for having numerous SEO experts that have long participated in WordPress development including SEO luminaries like Google’s Matt Cutts.

Here are a couple of the most obvious issues TypePad could fix to get on the path to WordPress levels of SEO:

1. For years TypePad’s URLs of posts (permalinks) had underscores between_words, which still are not well supported by search engines. In the last couple of years thankfully they now default to using-hyphens for new posts which allows search engines to recognize the individual words.

Unfortunately, TypePad still only includes fifteen characters from the title in the URL. Anil’s example http://www.celebrity-babies.com/2008/06/scott-and-renee.html didn’t show this, but it often results in words being cut off in the mid.

Lets look at the articles of one of my favorite bloggers who I know to be on TypePad, Seth Godin. What would you or a search engine think is going to be the title of the post with the URL of http://sethgodin.typepad.com/seths_blog/2008/06/the-marketing-o.html . No, it isn’t “The Marketing O’”, it’s “The Marketing of Fear”. If you look at his other articles must suffer from this same problem.

If you want TypePad URL SEO you have to limit your titles to a couple of words?!

2. TypePad sets an article’s URL when a draft is first made and doesn’t update it when the title is updated. This one is the far more annoying and potentially embarrassing if the original title was inappropriate.

Lets look at the posts of another one of my favorite bloggers who I know to be on TypePad, Steve Rubel. Just looking at his posts on the front page, I only have to look to the 2nd post from the top to see an example of this problem. The title is “Friendfeed will Change Journalism, PR and Marketing”, but the URL is http://www.micropersuasion.com/2008/06/how-friendfeed.html. How? That must have been how the beginning of his original draft read.

Where I see this issue the most is blogs with editors. Look for it the next time you are reading a Wired blog. I’m sorry now that I’ve pointed it out, you likely won’t be able to help but notice, and it will start to bug you too as much as it bothers me

Six Apart is well aware of both issues, and knows the SEO implications. For the second issue, I emailed Anil about this over six months ago, because it bugs me that much.

On the other hand, not only does WordPress not have either of these problems, if you change the URL after publishing, the old URL will continue to work and forward to the new URL.

I’ve done a few exports from TypePad, one of the most recent being Health.com’s blog. One of the things I did was review the existing search engine optimization and I’ve been repeatedly surprised to find scrapper sites some times show up above the blog in search results. My guess is these two issues at least play a part in this happening.

These type of issues are in the most basic examples of SEO. Worse, it’s just a lousy experience — I like to think the first rule of SEO is that the optimization is also a good user experience, or at the very least doesn’t detract from the experience. Come on Six Apart fix these issues. It’s better for everyone.

I read with interest Adam Freetly’s Top 10 WordPress CMS Plugins and the discussion around it on weblog tools collection and other sites. It is a great list of plugins, but I have a problem with one of the plugins on the list, or the claims that people make about it anyway:

Google Sitemap Generator – The biggest benefit of using wordpress is the manual labor you save because the software already knows where all of your content is. This Plugin submits a comprehensive index of your site to google, yahoo, MSN Live, and Ask.com every time you update your site. It’s a huge boost to your site’s SEO. by Arne Brachhold

In my experience working with numerous clients, I’ve seen no benefit of having a site map, and the claim that it provides a huge boost to your site’s SEO is hollow.

If it does provide such a boost surely many people would have data to support this. I’ve seen nothing that supports these claims to my satisfaction.

Looking at sitemaps.org, the site sponsored by Google, Yahoo, and Microsoft for this topic, the front page reads (emphasis mine):

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support Sitemaps to pick up all URLs in the Sitemap and learn about those URLs using the associated metadata. Using the Sitemap protocol does not guarantee that web pages are included in search engines, but provides hints for web crawlers to do a better job of crawling your site.

Reading more of the limited material on the site, the scenarios where a site map is most helpful is for a site where the content isn’t well linked, ie a bot can’t spider through all of your content. Sites where this is a problem are fundamentally broken, and you should look to change your information architecture or web site software (CMS). WordPress doesn’t suffer from this problem.

Sure, the search engines (Google in particularly) loves as much data as you will feed them.

As I said, in my experience a site map has provided no benefit to web traffic. In fact, people would scream blue murder if it, because search engines would be requiring sites to be constructed in a special way, instead of web site creators focusing on their content, and search engines focusing on returning the most relevant results.

I have tested Arne Brachhold’s Google Sitemap Generator and it is an excellent, well written plugin. No question about that. But it is still one more think that has to be installed, configured, maintained, and is not without overhead.

I’m filing this one, SEO alchemy.