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	<title>A Fool's Wisdom &#187; Matt Cutts</title>
	<atom:link href="http://foolswisdom.com/tag/matt-cutts/feed/" rel="self" type="application/rss+xml" />
	<link>http://foolswisdom.com</link>
	<description>A fool and his blog are soon parted.</description>
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		<title>Google AdSense ad serving has been disabled to your site</title>
		<link>http://foolswisdom.com/google-adsense-ad-serving-has-been-disabled/</link>
		<comments>http://foolswisdom.com/google-adsense-ad-serving-has-been-disabled/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 04:53:40 +0000</pubDate>
		<dc:creator>Lloyd</dc:creator>
				<category><![CDATA[Consuming]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[CDN]]></category>
		<category><![CDATA[Chris Messina]]></category>
		<category><![CDATA[CloudFlare]]></category>
		<category><![CDATA[CloudFlare Sucks]]></category>
		<category><![CDATA[Content Delivery Network]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Customer Support]]></category>
		<category><![CDATA[Don Dodge]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adsense]]></category>
		<category><![CDATA[Google Sucks]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[Reverse Proxy]]></category>
		<category><![CDATA[Web Hosting]]></category>

		<guid isPermaLink="false">http://foolswisdom.com/?p=3064</guid>
		<description><![CDATA[It&#8217;s amazing that Google is as successful as they are given their customer service. I received the following email last night, and it still has my fur standing-on-end (defensive rage). Subject: Google AdSense ad serving has been disabled to your &#8230; <a href="http://foolswisdom.com/google-adsense-ad-serving-has-been-disabled/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s amazing that Google is as successful as they are given their customer service.</p>
<p>I received the following email last night, and it still has my fur standing-on-end (defensive rage).</p>
<pre>Subject: Google AdSense ad serving has been disabled to your site

This message was sent from a notification-only email address that does not
accept incoming email. <strong>Please do not reply to this message.</strong>
-------------------------------------------------------------------------------------------------------------------------------

Hello,

During a recent review of your account we found that you are currently
displaying Google ads in a manner that is not compliant with our program
policies
(<a href="https://www.google.com/support/adsense/bin/answer.py?answer=48182&amp;stc=aspe-1pp-en" target="_blank">https://www.google.com/support/adsense/bin/answer.py?answer=48182&amp;stc=aspe-1pp-en</a>).

--------------------------------------------------
EXAMPLE PAGE: <a href="http://foolswisdom.com/" target="_blank">http://foolswisdom.com/</a>

Please note that this URL is an example and that the same violations may
exist on other pages of this website or other sites in your network.

<strong>VIOLATION</strong>(S) FOUND:

It is important for a site displaying AdSense to offer significant value
to the user by providing unique and relevant content, and not to place ads
on auto-generated pages or pages with little to no original content.

Your site should also provide a good user experience through clear
navigation and organization. Users should be able to easily click through
your pages and find the information they are seeking.

Please review Google's Webmaster Quality Guidelines (
<a href="http://www.google.com/support/webmasters/bin/answer.py?answer=66361" target="_blank">http://www.google.com/support/webmasters/bin/answer.py?answer=66361</a> ) for
more information.

ACTION TAKEN: We have <strong>disabled ad serving to your site</strong>.

ACCOUNT STATUS: ACTIVE
<strong>Your AdSense account remains active.</strong> However, please note that our team
reserves the right to disable your account at any time. As such, we
encourage you to become familiar with our program policies and monitor
your network accordingly.

Issue ID# 3227412

--------------------------------------------------
Thank you for your cooperation.

Sincerely,

The Google AdSense Team
----------------
For more information regarding this email, please visit our Help Center:
<a href="https://www.google.com/adsense/support/bin/answer.py?answer=113058&amp;stc=aspe-ai4-en" target="_blank">https://www.google.com/adsense/support/bin/answer.py?answer=113058&amp;stc=aspe-ai4-en</a>.</pre>
<p><strong>Emphasis</strong> was mine.</p>
<p>The only pieces of useful information would seem to be &#8220;EXAMPLE PAGE: <a href="http://foolswisdom.com/" target="_blank">http://foolswisdom.com/</a>&#8220;. The reason is provided as an exercise for the reader to solve, and the status of disabled, but active almost makes the whole thing humorous. The email also has the feel of treating good customer&#8217;s like criminals, because of how &#8220;bad&#8221; customers behave.</p>
<p>So what do I do with this information? &#8220;Please do not reply to this message.&#8221; That&#8217;s the real problem, not my AdSense account. I&#8217;ve received an anxiety causing email, and <strong>I&#8217;m helpless</strong>.</p>
<p>Don Dodge, then at Microsoft, now at Google(!), <a href="http://dondodge.typepad.com/">wrote</a> October 27, 2007 what still resonates with me today &#8220;Will Google Docs and Spreadsheets succeed in the enterprise? I don&#8217;t think Google will succeed in the enterprise. Why? Customer Support.&#8221;</p>
<blockquote><p>“Google doesn’t understand people,” [Don Norman] said. “Have you ever spoken to a Google support person on the phone? They don’t have them. Sure, they’ll direct you to their blogs — where you’ll be lucky if you can find the answer you’re looking for — or they’ll let you give feedback. But do they ever give you feedback on your feedback?”<br />
<cite><a href="http://gigaom.com/2011/09/05/don-norman-google-doesnt-get-people-it-sells-them/">FROM &#8220;DON NORMAN: GOOGLE DOESN’T GET PEOPLE, IT SELLS THEM&#8221; BY BOBBIE JOHNSON ON GIGAOM.COM, SEPT 5, 2011</a></cite></p></blockquote>
<p>I think they do understand people, and have a stubborn resolve to demonstrate that machines can be programmed to help man better than man can help herself.</p>
<p>They&#8217;ll tell you <a href="https://plus.google.com/117377434815709898403/posts/1hRWj489oEz">it&#8217;s a scalability problem</a>:</p>
<blockquote><p>If you have a billion users, and a mere 0.1% of them have an issue that requires support on a given day (an average of one support issue per person every three years), and each issue takes 10 minutes on average for a human to personally resolve, then you&#8217;d spend<strong>19 person-years handling support issues every day</strong>.</p>
<p>If each support person works an eight-hour shift each day then <strong>you&#8217;d need 20,833 support people</strong> on permanent staff just to keep up.</p>
<p>That, folks, is internet scale.</p></blockquote>
<p>That is cold, machine cold, comfort.</p>
<p><em>Customer support isn&#8217;t the 1 in a 1000, 10 minute on average problem, customer support is the support you receive under exceptional circumstances. This is when you need support, and when most companies fail to deliver.</em></p>
<p>So what do you do when you need support from Google? Either you know a <a href="http://www.mattcutts.com/blog/">Matt Cutts</a> (there is only one!), or you hope your friends, like <a href="http://factoryjoe.com/blog/">Chris Messina</a>, working on Google+ and other promising tools with warmth, will help Google find balance and treat their customers, like you know, people.</p>
<p>Oh, and if there is anyone on the Google AdSense team reading this, I suspect that there is a bug in your &#8220;review of your account&#8221; software, as you probably should have terminated <a href="http://www.quora.com/CloudFlare-displayed-Google-Ads-to-one-of-our-website-visitors-along-with-security-warnings-Is-this-the-business-model-Is-it-really-ethical">CloudFlare&#8217;s account</a>, not mine.</p>
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		<title>WordCamp SF Here I Come!</title>
		<link>http://foolswisdom.com/wordcamp-sf-200/</link>
		<comments>http://foolswisdom.com/wordcamp-sf-200/#comments</comments>
		<pubDate>Fri, 15 May 2009 04:19:02 +0000</pubDate>
		<dc:creator>Lloyd</dc:creator>
				<category><![CDATA[WordPress]]></category>
		<category><![CDATA[Andy Peatling]]></category>
		<category><![CDATA[Ann Oyama]]></category>
		<category><![CDATA[barcamp]]></category>
		<category><![CDATA[Chris Pirillo]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[Dave Gray]]></category>
		<category><![CDATA[Dave Moyer]]></category>
		<category><![CDATA[Douglas Hanna]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[John Lilly]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[Matt Mullenweg]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Open Space methodology]]></category>
		<category><![CDATA[Philip Greenspun]]></category>
		<category><![CDATA[Scott Porad]]></category>
		<category><![CDATA[Steve Souders]]></category>
		<category><![CDATA[Tara Hunt]]></category>
		<category><![CDATA[The 4-Hour Workweek]]></category>
		<category><![CDATA[The Whuffie Factor]]></category>
		<category><![CDATA[Tim Ferriss]]></category>
		<category><![CDATA[unconference]]></category>
		<category><![CDATA[WordCamp]]></category>
		<category><![CDATA[WordPress Community]]></category>
		<category><![CDATA[WordPress Designers]]></category>
		<category><![CDATA[WordPress Developers]]></category>
		<category><![CDATA[WordPress Plugin Developers]]></category>
		<category><![CDATA[WordPress Themers]]></category>

		<guid isPermaLink="false">http://foolswisdom.com/?p=1851</guid>
		<description><![CDATA[Only two more weeks until WordCamp San Francisco 2009. I can&#8217;t wait! This is the original WordCamp. Every year has been fantastic!  There is no other event that brings so many of WordPress&#8216;s elite together. They&#8217;re friendly people to boot! &#8230; <a href="http://foolswisdom.com/wordcamp-sf-200/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="WordCamp SF 2009 Logo" src="http://s3.wordpress.com/wp-content/themes/h4/i/wcsf-smallbutton.png" alt="" width="125" height="125" />Only two more weeks until <a href="http://2009.sf.wordcamp.org/">WordCamp San Francisco 2009</a>. I can&#8217;t wait!</p>
<p>This is the original <a href="http://wordcamp.org/">WordCamp</a>. Every year has been fantastic!  There is no other event that brings so many of <a href="http://wordpress.org/">WordPress</a>&#8216;s elite together.</p>
<p>They&#8217;re friendly people to boot! Thankfully, the elite are welcoming and generous with their time, knowledge, talent and bad jokes (puns). It&#8217;s a great learning environment.</p>
<p>The best kept secret about WordCamp is that the <a href="http://2009.sf.wordcamp.org/speakers/">speaker line up</a> includes many technology and web luminaries &#8211; <a href="http://www.dullest.com/blog/">Matt Cutts</a>, <a href="http://philip.greenspun.com/">Philip Greenspun</a>, <a href="http://www.fourhourworkweek.com/blog/">Tim Ferriss</a>, <a href="http://www.horsepigcow.com/">Tara Hunt</a> to name a few of the incredible speakers.</p>
<p>Can you believe it is near free &#8212; the $25 cost doesn&#8217;t even cover the cost of the food. Thank you sponsors!</p>
<p>Even if WordPress wasn&#8217;t your thing (shame!), if you&#8217;re in the web, it should be a must attend event. It&#8217;s a great event for all bloggers and anyone publishing online.</p>
<p>There is also an after <a href="http://2009.sf.wordcamp.org/wordpress-anniversary-party/">party celebrating the sixth anniversary of WordPress</a>!</p>
<p>And Sunday, we&#8217;re hosting a barcamp-esque <a href="http://ma.tt/2009/05/wordcamp-developer-day/">WordPress developer day</a>:</p>
<blockquote><p>&#8230;expect more hardcore geek content like heavy WordPress performance optimization, BuddyPress internals, an intro to Erlang, a guide to secure coding, WordPress-as-CMS discussions, and more. If there’s a topic you’d like to lead start thinking about it now&#8230;</p></blockquote>
<p>There are only 64 spaces left for WordCamp, so sign up now! (Already 536 <a href="http://2009.sf.wordcamp.org/attendees/">people have registered</a>.)</p>
<p>I hope to meet you there.</p>
<div class="wp-caption alignnone" style="width: 510px"><img title="Budd Family helping at Genius Bar WordCamp SF 2008" src="http://farm4.static.flickr.com/3503/3460238686_94fd535c2d.jpg" alt="Budd Family helping at Genius Bar WordCamp SF 2008" width="500" height="335" /><p class="wp-caption-text">Budd Family helping at Genius Bar WordCamp SF 2008, as seen at http://central.wordcamp.org/</p></div>
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		<title>TypePad SEO Blows&#8230;</title>
		<link>http://foolswisdom.com/typepad-seo-blows/</link>
		<comments>http://foolswisdom.com/typepad-seo-blows/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 01:26:43 +0000</pubDate>
		<dc:creator>Lloyd</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Anil Dash]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[Michael Krotscheck]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Six Apart]]></category>
		<category><![CDATA[Steve Rubel]]></category>
		<category><![CDATA[TypePad]]></category>
		<category><![CDATA[Wired.com]]></category>

		<guid isPermaLink="false">http://foolswisdom.com/?p=1106</guid>
		<description><![CDATA[There are so many possible places to start in supporting Michael Krotscheck&#8216;s statements and pointing out Six Apart VP Anil Dash mistakes. Here is an easy one: And TypePad simply blows WordPress.com away on SEO when it comes to search &#8230; <a href="http://foolswisdom.com/typepad-seo-blows/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>There are so many possible places to start in supporting <a href="http://www.krotscheck.net/">Michael Krotscheck</a>&#8216;s <a href="http://www.krotscheck.net/2008/06/14/wordpress-vs-typepad-round-2.html">statements</a> and pointing out Six Apart VP <a href="http://www.dashes.com/anil/">Anil Dash</a> mistakes. Here is an easy one:</p>
<blockquote><p>And TypePad simply blows WordPress.com away on SEO when it comes to search engine indexing. TypePad delivers your blog posts directly to Google Reader and My Yahoo and Blogline.</p></blockquote>
<p>Are there specific issues that WordPress needs to fix to reverse the blow (hard)?</p>
<p><span id="more-1106"></span>Anil, do you have any data to support the wild claim that TypePad has better SEO than WordPress.com? Of course you don&#8217;t. Further, I don&#8217;t understand what the 2nd sentence means (link with additional info?) or how it even relates to SEO.</p>
<p>WordPress.com and self-hosted WordPress (once you enable permalinks) share the same great SEO, and WordPress is generally recognized as having the best SEO of any web publishing platform out there. We are very fortunate for having numerous SEO experts that have long participated in WordPress development including SEO luminaries like Google&#8217;s <a href="http://www.mattcutts.com/blog/">Matt Cutts</a>.</p>
<p>Here are a couple of the most obvious issues TypePad could fix to get on the path to WordPress levels of SEO:</p>
<p>1. For years TypePad&#8217;s URLs of posts (permalinks) had underscores between_words, which still are not well supported by search engines. In the last couple of years thankfully they now default to using-hyphens for new posts which allows search engines to recognize the individual words.</p>
<p>Unfortunately, TypePad still only includes fifteen characters from the title in the URL. Anil&#8217;s example http://www.celebrity-babies.com/2008/06/scott-and-renee.html didn&#8217;t show this, but it often results in words being cut off in the mid.</p>
<p>Lets look at the articles of one of my favorite bloggers who I know to be on TypePad, <a href="http://sethgodin.typepad.com/">Seth Godin</a>. What would you or a search engine think is going to be the title of the post with the URL of <a href="http://sethgodin.typepad.com/seths_blog/2008/06/the-marketing-o.html">http://sethgodin.typepad.com/seths_blog/2008/06/the-marketing-o.html</a> . No, it isn&#8217;t &#8220;The Marketing O&#8217;&#8221;, it&#8217;s &#8220;The Marketing of Fear&#8221;. If you look at his other articles must suffer from this same problem.</p>
<p>If you want TypePad URL SEO you have to limit your titles to a couple of words?!</p>
<p>2. TypePad sets an article&#8217;s URL when a draft is first made and doesn&#8217;t update it when the title is updated. This one is the far more annoying and potentially embarrassing if the original title was inappropriate.</p>
<p>Lets look at the posts of another one of my favorite bloggers who I know to be on TypePad, <a href="http://www.micropersuasion.com/">Steve Rubel</a>. Just looking at his posts on the front page, I only have to look to the 2nd post from the top to see an example of this problem. The title is &#8220;Friendfeed will Change Journalism, PR and Marketing&#8221;, but the URL is <a href="http://www.micropersuasion.com/2008/06/how-friendfeed.html">http://www.micropersuasion.com/2008/06/how-friendfeed.html</a>. How? That must have been <em>how</em> the beginning of his original draft read.</p>
<p>Where I see this issue the most is blogs with editors. Look for it the next time you are reading a <a href="http://blog.wired.com/">Wired blog</a>. I&#8217;m sorry now that I&#8217;ve pointed it out, you likely won&#8217;t be able to help but notice, and it will start to bug you too as much as it bothers me <img src='http://foolswisdom.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Six Apart is well aware of both issues, and knows the SEO implications. For the second issue, I emailed Anil about this over six months ago, because it bugs me that much.</p>
<p>On the other hand, not only does WordPress not have either of these problems, if you change the URL after publishing, the old URL will continue to work and forward to the new URL.</p>
<p>I&#8217;ve done a few exports from TypePad, <a href="http://publisherblog.automattic.com/2008/05/20/healthier-healthcom/">one of the most recent</a> being <a href="http://pokedandprodded.health.com/">Health.com&#8217;s blog</a>. One of the things I did was review the existing search engine optimization and I&#8217;ve been repeatedly surprised to find scrapper sites some times show up above the blog in search results. My guess is these two issues at least play a part in this happening.</p>
<p>These type of issues are in the most basic examples of SEO. Worse, it&#8217;s just a lousy experience &#8212; I like to think the first rule of SEO is that the optimization is also a good user experience, or at the very least doesn&#8217;t detract from the experience. Come on Six Apart fix these issues. It&#8217;s better for everyone.</p>
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