Google is in the news a lot and of course they are the search leaders, so there is a lot to write about.

I have lots of friends at Google and have great respect for the company. I honestly don’t see Microsoft or Yahoo, or anyone else, beating Google in the search space.

As for being aggressive, I normally try to have a balanced view, but add some different perspective and ask tough questions.

The press and many bloggers automatically think anything from Google is the greatest thing they have ever seen. Conversely, Microsoft gets whacked and marginalized at every turn. I try to add some balance to the Google view by pointing out other products/companies that have already done this, and perhaps better.

In my startup life I was totally focused on the customer. Unfortunately, in my current job with Microsoft I don’t have that responsibility. So, my blog “talks” about customer issues, but my day job, my topics, and my audience don’t really get involved in the details.

My blog gets lots of comments and links so I am happy with the “conversation” component. I write for a very focused audience of entrepreneurs, startups, and VCs. I try to have a business focus because there are plenty of blogs that cover the tech side.

Marketer extraordinaire? Perhaps by accident, but not be design.

I appreciate your comments and perspective.

Thanks,

Don