Update Thurs, May 7th (2 days later): Mozilla is working on the issue for Mozilla.com “Bug 491985 – Title tag changes for select product pages on Mozilla.com to help SEO rank “. To clarify, the improvement is more search engine clicks than ranking.

I provided some feedback to Mozilla just over a month ago about the Mozilla Firefox Start Page tip of handy tips & tricks (how meta):

“Get the most out of your Firefox! Improve your skills with some handy tips & tricks.”

I’m sure web browser developers share my passion for these web page details, but nothing has changed yet.

As I often see other sites with similar issues, I might as well share this web development tip & trick and other suggestions.

<Title> Tags

First, the <title> field is bad SEO. Says
<title>Mozilla Products | Tips &amp; Tricks</title>
instead of including “Firefox”:
<title>Firefox Tips &amp; Tricks | Mozilla Products </title>

Actually, all the product pages are likely in need of switching the “Mozilla Products” to the end.

This made a big difference for WordPress.com search traffic way back when.

I work with many of our WordPress.com VIP new customers on this issue. Their instinct is to always have their brand or blog name first. But think of which search result you would be more likely to click on? In fact, WordPress historically made it to easy to get this wrong, so in version 2.5 a 3rd parameter ‘seplocation’ was added to wp_title() to make it easier to do it correctly.

So http://www.mozilla.com/en-US/products/ title would become

<title>Firefox Web Browser &amp; Thunderbird Email Client | Mozilla Products</title>
(Plus title case for the win.)

I suggested they give it try and see what happens I’d be surprised if it does not squeeze a little more juice out.

Wow, there are lousy <title> tags all over their sites

http://www.mozilla.org/projects/ title is just <title>Featured Projects</title> Hopefully, David Boswell will have a chance to coax out of someone some work here during the current redesign

Firefox Tips & Tricks

The Manage Your Downloads is an advanced tip? Say what?

“Find it a Flash” intermediate tip reads:

The Find As You Type feature is another handy timesaver. Rather than
using the “find” bar to search for a word on page, just click anywhere
on that page and start typing the word you want. Your cursor will
immediately jump to the first instance of that term.

“You can use it for links, too. For example, instead of moving your
mouse across the page to a “learn more” link, just start typing the
word and when the cursor finds it, press enter.

It does not say that this is disabled by default, and can be enabled at Advanced > Accessibility or any other hint or tip Also, the phrase “on page” feels awkward, maybe “on a page”.

PS. I would not recommend enabling this, because it breaks some web apps that have click to edit.